Olympic Sport Industry Veteran Ramsey Baker Joins Aggregate Sports as Senior Vice President
NEW YORK – APRIL 11, 2023 – Aggregate Sports, an industry leader in helping best-in-class sports properties maximize their value, has named former U.S. Figure Skating executive Ramsey Baker to the position of senior vice president. The announcement was made by Aggregate Sports founders Chris Pearlman and Rem de Rohan.
Baker joins Aggregate Sports after departing U.S. Figure Skating (USFS) at the end of December. During his 18-year tenure with USFS, which included a decade as the organization’s chief marketing officer and the last two years as executive director, Baker helped guide the national governing body (NGB) to several record-breaking achievements despite the many challenges brought on by the COVID-19 pandemic. In his various roles with USFS, he oversaw the organization’s relationships with its corporate partners and played an integral role in media rights deals and the on-going relationship with NBC Universal and other media partners. Additionally, he served as general manager of Ice Network, LLC, a media rights holding company and wholly-owned subsidiary of U.S. Figure Skating.
Having joined USFS in January of 2005, Baker served as the organization’s senior director, marketing and communications (2005-‘13) before being named CMO in 2013. Previously, he spent six years in college athletics in a variety of external relations roles including marketing, sponsorships, fundraising and communications with Union College (NY), Jacksonville University and Georgia State University.
“During my career at U.S. Figure Skating, I had the opportunity to work closely with Chris and Rem and I developed a great respect for their expertise, work ethic and the value they provided the organization and its partners,” said Baker. “I am confident that my experience, relationships and unique understanding of the Olympic sports landscape, NGBs and other similar properties will be an asset to our current and future partners.”
Baker will work out of Aggregate Sports’ newly established Colorado Springs office, allowing him to develop deeper ties and to better serve the needs of the company’s NGB partners based in Colorado and the Rocky Mountain region. More than 20 NGBs and the U.S. Olympic & Paralympic Committee (USOPC) are based in Colorado Springs.
“Over the past three years we have established a strong foothold in supporting a wide range of Olympic NGBs and other like properties, so the opportunity to add a senior executive like Ramsey to our team was remarkable,” said Pearlman, Aggregate Sports’ CEO. “We look forward to leaning on Ramsey to help us grow our portfolio and lend his expertise and unique insight to all of our partners.”
Aggregate Sports serves a wide range of best-in-class sports properties, leagues, teams and federations by creating maximum value for them, their partners and supporters. With a strong background in property sales, consulting, media rights and venue monetization, the agency offers client partners a unique value proposition of expertly aggregating and deploying their resources to deliver transformative results. Over the past two decades, its senior leadership has managed more than $1 billion of sponsorship and media deals, in support of a wide variety of tier-one partners, including nine different U.S. Olympic National Governing Bodies (NGBs). Aggregate Sports operates globally with offices in New York, Colorado Springs and London. Learn more at AggregateSports.com.
Media Contact: Doug Drotman (631-462-1198, doug@drotman-pr.com)